What does your 2019 content marketing strategy look like? Oh. You don’t have one?
Your online content marketing efforts are more important than ever before. Whether you’re struggling to retain relevancy or launching a new brand, service or product, your online content development and outreach can mean the difference between success and well… a not-so-great 2019 when it comes to sales.
Okay, let’s take a quick survey. How many of you have a blog? Okay, good. Nice show of hands. Now, how many of you consistently post on your blog at least once a week? Uh-oh. Yeah, I know. You’re so busy, you often relegate your blogging schedule to the bottom of the to-do list. Guilty.
Your blog matters. More than you realize. So does consistent and fresh content on your website. So does mobile-friendly SEO and formats. Still, your content development needs to focus on conveying authority and expertise in your product, your service, or your organization.
Your 2019 content marketing goals in a nutshell
What does that mean for your content marketing strategy for 2019? Here are a few tips:
- Provide informative and relevant content. This can be achieved through tutorials, service or product overviews, blogs, infographics and articles. Your potential customers need and want information. How does their product/service improve their quality of life? An earlier blog post mentioned the importance of the customer in developing content strategies. Your marketing efforts are not just about YOU.
- Keep your blogs and content development consistent. While it won’t happen overnight, developing and keeping to a consistent calendar of ongoing content uploads and updates increases your digital visibility and leverages your expertise within your industry. Competition is fierce out there. You’ve got to engage! Your goal is to get noticed.
- Develop your content to meet target audience. What does that mean? According to statistics, just over 2 billion people used Facebook every month. Twitter? 330 million. Instagram? Are you among the 25 million businesses on Instagram? Now you’re getting the idea. You may not think you have the time to spend an hour or two every day or even weekly to keep up-to-date with today’s social media users. However, doing so is essential if you want to stay relevant. When it comes to mobile strategies, less is more. You need to pack as much information into your message as possible while still maintaining interest.
Your 2019 content marketing strategy needs attention; setting goals, targeting your audience, and creating responsive content.
So. Are you ready for 2019?