Is your SEO marketing effective? Are you paying attention to your SEO marketing results? To clarify, a recent survey from Hubspot identified a number of marketing challenges for any business – large or small. What to know the stats?
Most importantly, and at the top of the list (at a whopping 63%) is generating traffic and of course, leads.
What does that mean for you? It depends. For example, are you on top of your branding and marketing? Are you working on SEO marketing and blogging? To clarify once more, it’s not passé, you know. In short, SEO is vital for helping your potential customers or clients find you.
In other words, is your SEO marketing plan effective enough to meet your marketing challenges?
Know the stats on effective SEO marketing
By the way, did you know that Google is responsible for driving 96% of mobile search traffic? In particular, if you’re not ranked on Google, you’re in trouble. Moreover, this involves more than just having a website. Consequently, that means keeping that website ‘fresh’. How? One of the most effective marketing solutions for keeping site content consistently updated is blogging.
Boost revenue potential with blogging
Likewise, as of 2019, businesses that put blogging on the top of their ‘to-do’ lists are 13 times more likely to experience positive return on investment (ROI) than one that doesn’t. Not convinced? For instance, using statistics (see what I’m doing?) in a blog post has the potential to improve trust in consumers. That’s from Forbes.
Incidentally, a lot of small business owners neglect consistent branding and SEO marketing strategies. In short, you need to use more than Social Media for your marketing endeavors. In brief, while social media is a popular route for marketing, recent surveys state that about 3% of adult Internet-users have much trust in any information that’s carried over social media networks. (This from a 2018 Pew Research study.)
Building brand trust despite marketing challenges
To summarize, building trust in your brand, service, or product takes time and consistency. Therefore, you must provide meaningful, useful content in blogs, website content, and email campaigns.
As a rule, customize your messages – whether you’re sending out emails, planning a social media blitz, or devising content for a landing page, talk to your potential and current customer base. Above all, let them know through your content that you care about your reputation. Similarly, respond to every question or comment and engage.
As a business owner, it’s your job to overcome your SEO marketing challenges but you don’t have to tackle them alone. For additional info, contact me.