You realize that you need to drive traffic to your business, but blog posting? Seriously? You bet. In short, it doesn’t matter whether you’re a physician or a home-based freelancer or anything in between. To clarify, blogs serve a valuable purpose.
As a result, a company that blogs benefits from roughly 67% more leads every month than one that doesn’t.
In addition, blogging increases boost in indexed pages and links.
Even so, it’s not just about statistics.
Tip #1: To begin with, a blog is the perfect way to make that all-important connection with your potential clients and customers.
Statistics are great – they help guide your options. However, I don’t want you to just focus on statistics. Blogging allows your potential customers or clients to get to know YOU. Likewise, your blog builds your brand identity. Your identity is more than your logo; it’s about your values and your ability to tell your customers about your products or services. Beyond that, it’s striving to make them feel something about it.
In short, blogging isn’t easy. It’s time-consuming and challenging, but the benefits more than outweigh the challenges.
Blog posting on a schedule take so much time!
Above all, one of the biggest challenges is actually writing your posts. That is to say, when you finally sit down to actually plan, something happens. I know you deep-down really want to dedicate some time this year to work on your posting, but having to think, create, and write something every week is just so challenging!
- Firstly, what should I write about?
- Secondly, does anyone really care?
- Thirdly, this takes too much of my valuable time!
Tip #2: To begin with, take advantage of free editorial and social media templates to get started. For the most part, practice makes perfect. Hootsuite offers a free template that can be used in Google Sheets. Also, you’ll find lots of tips are out there on how to create and stick to a content creation schedule. After that, putting it into action is overwhelming for many. Not only that, but you have no idea where to start.
What do I want to accomplish with my blog posts?
Blogs are essential in today’s marketplace. In short, most industries use blogging these days to boost branding and marketing efforts. Why?
- Encourage followers and engagement
- Answer questions consumers have about products or services
- Accelerate your brand voice and recognition
- Expand organic reach
Blog posting – it’s about sharing
It doesn’t matter whether you post once a week (or month) to your business blog or you’re juggling 3, 4, or more social media channels. Planning your posts and figuring out what you want to say takes some time. Even so, it’s time well spent. Take advantage of your opportunity to make that connection.
Tip #3: You want your products or services to leave a good impression, and your blog should do the same for your business and your reputation. Use your blog to encourage not only customers, but also to build recognition and loyalty.
If you really don’t have the time to blog for your business, contact someone like me. You can find me here.