Leverage your content marketing efforts to reach potential customers and clients. Do this regardless of industry, niche or method of communication. Positive results are achieved even on a shoestring budget.
Leverage means making good use of something. Leverage is often needed to get from here to there. Obviously, if you don’t market your business or service, you’re losing out on revenue. Of course, it’s tough these days. Things have been… unsettled lately. Many businesses have either slowed to a near-standstill or collapsed completely.
Now is not the time to give up. Now is your opportunity to revamp and renew your goals. Take stock of and leverage your content marketing efforts.
But where do you start?
Use the SMART approach to leverage content marketing efforts
When revamping any business or service start your content marketing efforts with a solid foundation. Don’t forget the SMART approach: Specific, Measurable, Achievable, Relevant, and Time-bound. Clifford Chi, writing for Hubspot, mentions some tips in his article, “5 Dos and Don’ts When Making a SMART Goal [Examples].”
Define realistic goals for each concern you have with your business. Set deadlines to reach those goals: monthly, quarterly, or annually.
Don’t underestimate the power of leverage
Dig into your marketing toolbox and consider your strategies and focus. For example:
- Blogging – but blog effectively
- Email marketing sequences
- Social media
- Video tutorials
- Identify your lead magnet (checklists, cheat sheets, eBook, video)
- Search Engine Optimization (SEO – it’s still relevant!)
Blend your new strategy with technology when possible. Take advantage of automation, whether you’re scheduling blog content, email campaigns, direct marketing or newsletters and updates. Automation reduces repetitive work and increases continuity and coordination of messaging.
So, take stock of the tools in your toolbox and get to work!